Privacy Policy
Last updated: February 1, 2026
1. Introduction
Wilda Outdoors values your personal privacy. This privacy policy explains how we collect, use, and protect your personal data when you use our website and services.
2. What Data We Collect
We may collect the following types of personal data:
- Name and contact details (email address, phone number)
- Information about your training habits and goals
- Payment information when purchasing our services
- Technical information such as IP address and browser type
3. How We Use Your Data
We use your personal data to:
- Deliver our coaching services and training programs
- Send newsletters and event information
- Improve our website and user experience
- Manage registrations for Swedish Heritage Run
4. Photography and Image Publication
During our activities, including the running group, photographs and videos may be taken. These images may be published on our website and social media channels for marketing purposes. If you do not wish to be photographed, please inform the session leader before the start of the activity.
5. Data Sharing
We never sell your personal data to third parties. We may share data with trusted service providers who help us run our business, provided they follow strict confidentiality agreements.
6. Your Rights
Under GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Request data portability
7. Cookies and Tracking
Our website uses a cookie consent banner to obtain your explicit consent before collecting any visit data. We do not use any third-party tracking cookies. If you accept, we collect anonymous visit data (session ID, landing page, referrer, UTM parameters, browser type, and screen width). You can change your choice at any time by clearing your browser's local storage. We also use a functional cookie to save sidebar state, which does not require consent.
8. Contact
If you have questions about our privacy policy or wish to exercise your rights, contact us at info@wildaoutdoors.com