ABOUT US

Meet the people behind Wilda Outdoors

Mimmi & Marcus

We are Mimmi and Marcus, the founders of Wilda Outdoors. Our journey began with a shared passion for running and the Swedish nature.

It was during long runs through Swedish forests and mountains that the idea for Wilda Outdoors was born.

Today we lead with our hearts and help others discover the freedom in movement. We believe every body is a runner's body and that nature has the power to heal. Wilda Outdoors is a brand operated by Wilda Training AB.

Our Values

What drives us every day

Freedom in Movement

We believe running is freedom - breaking free and finding yourself.

Nature's Power

Swedish nature is our gym, our home, and our inspiration.

Every Body

Every body is a runner's body. No exceptions, everyone welcome.

Swedish Heritage

We honor our heritage by sharing it with the world.

Our Philosophy

"Friluftsliv" - the Swedish concept of outdoor life - is at the core of everything we do. We believe movement in nature strengthens not only the body, but also the mind and soul.

- Mimmi & Marcus, Founders of Wilda Outdoors

Support the journey – shop with us

Every purchase supports Wilda Outdoors and our upcoming race Swedish Heritage Run. Thank you for being part of the journey!

Go to the shop

Follow Us on Social Media

Join our adventures and become part of the community